Today at�Web 2.0 Summit in San Francisco, Yahoo CEO Carol Bartz took the stage for a sit down with host John Battelle. One of the key things she had to say was about Yahoo's content strategy going forward. It has to be about personalization. "We're content, that's what we are. It went off track when people thought it was a 'search' company," Bartz said. She said that search was a hard problem and an arms race, Yahoo needs to focus on the front-end of things.
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