The new LinkedIn profile features a larger profile picture, more visual elements and insight to user networks. Photo: Alex Washburn/Wired 
LinkedIn has released one of its biggest product face lifts to date. The company announced a redesigned profile page, giving its users a more customizable way to show their professional identity. Announced at a Tuesday event, the profile page now offers new editing tools, insights to a user’s network, and features that make it easier to connect with other users.
The release is part of LinkedIn’s continued effort toward simplification, what the company calls Project Katy. Most recently, the company announced a new “follow” feature and blogging platform. In the last several months, LinkedIn has also released a redesigned homepage, a new notifications feature, updated mobile apps, revamped company pages, endorsements and more.
“Build insanely brilliant and simple products that change people’s lives. That gives them that ah-ha moment,” LinkedIn SVP Product and User Experience Deep Nishar said at the event. “That is the underpinning of the new LinkedIn.”
The profile, however, is arguably the most important product on LinkedIn. Since January 2009, LinkedIn’s membership has grown from 32 million to 175+ million members, and more than 175,000 new profiles are created every day, along with 25 million profile views. In September 2012 alone, LinkedIn users conducted 3 billion people searches, and there have been 10 million endorsements since that feature’s launch.
The new profile page now features a larger photo at the top, with educational and professional experience rolled together at the top box. Users can post LinkedIn updates directly from their profile page, and there are new tools to help users engage and connect with their professional network. For example, the right rail has insights on how you relate with your network in terms of interests and skills.
If your work background isn’t enough to fully describe your professional identity, LinkedIn now makes it easier for you to show other aspects about yourself. The new editing tools let you quickly access features like “Volunteer Experience & Causes” and “Honors and Awards” so that others see what you want to highlight. Overall, the page has more capabilities, with a cleaner and more design-driven look that resembles other social networking sites.
LinkedIn continues to work on its other user products, including the mobile apps and homepage, which will now notify you about what’s going on in your network, like connections’ work anniversaries.
“Many of the features have now been repackaged and made very simple and streamlined,” Nishar said. “LinkedIn has three core tenants: Simplify. Grow. Everyday.”
Jeff Weiner, CEO of LinkedIn. Photo: Alex Washburn/Wired
Source: http://www.wired.com/gadgetlab/2012/10/meet-the-new-linkedin/
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